A practical, step-by-step course designed to help small business owners build a clear brand and manage their marketing with more confidence.
A practical, step-by-step course designed to help small business owners build a clear brand and manage their marketing with more confidence.
Delivered across eight sessions, this course combines the foundations of branding and digital marketing with practical tools and real-world application. You’ll learn how to build a strong brand, create a clear marketing direction, and apply digital marketing strategies that support your business goals.
Throughout the course, you’ll cover:
- What a clear and consistent brand looks like, and how to define yours
- How to identify your target audience and communicate in a way that connects
- How to build a simple and practical digital marketing strategy
- How to plan content that feels relevant and manageable
- What makes a website effective, and how to improve your own
- How to set up and manage digital marketing campaigns, including Facebook and Google Ads
- How SEO and SEM work, and how to use them to increase visibility
- How to track and interpret key performance data
- How to refine and improve your marketing activities over time
- How to use AI tools to support and streamline your workflow
By the end of the course, you’ll have a clearer understanding of how branding and digital marketing work together, along with practical skills you can apply directly to your business.
To keep sessions practical and allow time for individual questions, this course is limited to 10 students.
This course involves some assignments designed to help you apply your learning.
Requirements: Students need to bring a pen and paper and laptop, ipad or smart phone.
Course information, images and logo sourced from the Papanui High School Adult and Community Education website.
