An overview of digital marketing including channels, funnels, audience demographics, and behaviour for small business owners.
An overview of digital marketing including channels, funnels, audience demographics, and behaviour for small business owners.
This workshop will give you an overview of digital marketing. You'll learn about digital channels and funnels, and how to identify your audience demographics and behaviour. You'll also find out what the 'internet of things' means; how to create an online persona; how to identify your own business channel; and the key steps for creating your digital journey. This course will evolve to reflect the latest information in social media for business. Bring your smartphone as you'll get started on your journey during the course.
Who should attend: Those starting up or running small businesses. Sole traders looking to improve their numbers.
What to bring: Your lunch, your smartphone and logons for any social media you already use.
Tertiary Education Commission (TEC) course fee subsidy: This course offers a course fee subsidy through funding from the Tertiary Education Commission (TEC) for NZ citizens, those who hold a residency-class visa, and individuals granted refugee status. Registrants must be aged 16 years or older and not currently enrolled at a secondary school.
Information and logo sourced from the Selwyn Community Education website.
